Eden interior and Diptyque

Eden is an apothecary that takes pride in sourcing the best self-care products from around the world. Since 2003, we’ve been helping people discover self-care rituals based in the philosophy that we should be intentional and generous in how we care for ourselves.

Every product we carry has earned a space on our shelves by being best in class, high-performing and having a story we can stand behind. Before beauty blogs and mega beauty sites, this little Midwest shop was punching above its weight finding luxury skincare from around the world and bringing it to beautiful, deserving people...like you.

June 2003

Love at first sight

In June of 2003, Jennifer Hansen opened Eden; her idea of paradise distilled into one small soap shop. A mix of Jennifer’s favorite things grew to become an apothecary shop carrying some of the most sought-after brands and self-care products from around the world, on a little corner in Des Moines, Iowa. 

Spring 2009

Grand Re-openning

Jennifer and her husband, John, spent years restoring a historic building around the corner from the original flagship that became Eden’s new home in 2009 as the shop and its following grew. With restored tin ceilings from the 1880s, and a 100+ year-old chandelier and register that was rescued from a historic Des Moines landmark, our physical shop is truly magical.


In 2017, Jennifer left this earth much too soon after a fiercely fought battle with cancer. Jennifer was alternatively sweet, wild, artistic, funny, and she had a special way of making every customer feel at home in the shop. Eden is Jennifer’s legacy; a healing space to linger, recharge, and learn new rituals to care for yourself. 


New Beginnings

Hannah Krause became the proud owner of Eden in 2020. Hannah studied marketing and had a career in media sales in Chicago before life brought her to Des Moines, Iowa. Hannah worked part time at Eden for four years just to spend time in the shop and be part of the eden community. "It's a dream that I get to spend my days growing this brand that is so special to me and honoring the legacy of a female business owner who I admire a great deal"