Real Skin

Laura Federico & Goldie Federico-Rubin

  • Age 37 & 4
  • Skin Type Dry, Combination
  • Concern Hormonal skin, sensitivities

Goldie has had sensitive skin since she was a baby, with eczema and dry skin pretty common during the winter months. In the hot months her skin is really sensitive to sweat and humidity. Laura has pretty classic combination skin and she runs HOT - always searching for products that work for oily, sweaty moments without overdrying and flaking. Laura is always trying to solve for "being shiny, and not in the cute dewy way".

About Laura & Goldie

The Federico-Rubin family is truly one of the coolest we know - our day is always brighter when these two visit the shop. Laura was raised in the Midwest but hadn't been back until recently, when she and her family (husband and daughter, Goldie) moved to Des Moines from Switzerland. The Federico-Rubin clan has lived in Brooklyn, Istanbul, and Geneva before introducing Goldie to the fun and overall chill vibes of the midwest.

Laura & Goldie's Favorites

For Overall Self Care & Toddler Life

Resurfacing Glycolic Pads

Resurfacing Glycolic Pads

The Cream Cleansing Gel

The Cream Cleansing Gel

Extreme Caviar Intensive Anti-Aging Luxe Mask

Extreme Caviar Intensive Anti-Aging Luxe Mask

ABCDerm Cold-Cream Nourishing Face Cream

ABCDerm Cold-Cream Nourishing Face Cream

More Real Skin Stories

Owner, Eden

Hannah, 35

  • Skin Type Dry & easily Irritated
  • Concern hydration, Fine lines, & Sun damage

Hannah has very dry skin that is easily irritated. She struggles with wanting to use products that promote cell turnover and aging gracefully, but they tend to make the skin around her chin get irritated with dry patches. 

Shop Manager, Director of Education & Content Management, Eden

Emma, 25

  • Skin Type Oily/Combo
  • Concern Hormonal Breakouts

Emma deals with breakouts mostly around the chin and cheek area. When curating a routine for herself, targeting the texture and dullness after breakouts are Emma's largest concerns.

Master of skin routines, Eden

Joshua, 34

  • Skin Type Oily
  • Concern Texture & Balanced hydration

Joshua describes his skin as oily to oily predominate combo. Teen years riddled with “trying all the things” resulted in heavily textured skin and post acne hyper-pigmentation. He has extremely resilient thick skin and has been using heavy actives and strong forms of exfoliation to balance and keep his skin clear and bright.

Brand Director & Asst. Buyer, Eden

Torri, 31

  • Skin Type Normal & Easily Irritated
  • Concern Preventative Care

Gentle cleansers and richer moisturizers are Torri's go-to. As her Eden Team encourages, she's started using chemical exfoliants in the past year, and gentle ones at that, sparingly - great to combat dullness. She's consistent with sun protection and at home facials with skincare devices to lift, sculpt, and allow for a deeper absorbtion of hydrating products.

Co-Owner of Lucky Lotus, pT Bicycle mechanic

Souriyno, 32

  • Skin Type Combination
  • Concern Acne, Body dryness/ sensitivity

Souriyno has truly combination skin with bouts of dryness and bouts of oiliness. With some occasional acne, Souriyno mostly attributes breakouts to stress, major shifts in diet, or changes to his skincare routine (his skin is sensitive to new products).

Biotechnology Sales Executive

Cassandra, 42

  • Skin Type Oily
  • Concern Aging & Breakouts

Casey has normal to oily skin that is prone to hormonal and stress-related breakouts. Casey has some beautiful signs of aging that she chalks up to "years of neglecting to incorporate sunscreen".

Co-Owner, Greatful Chef

John, 51

  • Skin type Combination
  • Concern Sun Damage & Sensitive Skin

John has combination skin that gets fairly dry in the winter months. With an Irish/Nordic heritage, John's skin burns easily in the sun and he has experiences come sun damage over the years that led to having some minor basel cells removed.

Artists & Business Owners

Amy, 51 & Dan, 53

  • Skin Type Dry
  • Concern Rosacea & Hydration

Amy has been diagnosed with rosacea and cystic acne in the past but hasn't had any flair ups with either in quite some time. These two perfectly represent the skincare needs of someone who wants simple, easy and effective - less is more.


Real Skin Stories

We selected a diverse group of Eden customers to share their skincare stories and what products they count on to help keep their skin healthy. Our hope is that these real skin stories from real people feel more relatable than the air-brushed perfection we see all too often in the beauty industry.  Remember there is always the Skincare Consultation form if you'd like our thoughts on what products may be right for your real skin.