Real Skin
Laura Federico, Goldie & Fia Federico-Rubin
- Age 38, 5, 1
- Skin Type Oily, Combination
- Concern Hormonal skin, Children's sensitivities
Goldie and Fia have both had sensitive skin since birth. Daily moisturizing and avoidance of irritants are crucial. Staying on top of
all skincare ingredients makes a big difference for both girls. Keeping
both protected in the sun while taking care of their skin is a major
priority in the sunny months and protecting their skin from the dry cold is a wintertime goal. Laura is navigating hormonal shifts in her
skincare, looking for a combination of products that allows for a
flexible and low-maintenance routine.
About the Frederico-Rubins
The Federico-Rubin family is truly one of the coolest we know - our day is always brighter when these two visit the shop. Laura was raised in the Midwest but hadn't been back until recently, when she and her family (husband and daughter, Goldie) moved to Des Moines from Switzerland. The Federico-Rubin clan has lived in Brooklyn, Istanbul, and Geneva before introducing Goldie to the fun and overall chill vibes of the midwest.
More Real Skin Stories
Owner, Eden
Hannah, 35
- Skin Type Dry & easily Irritated
- Concern hydration, Fine lines, & Sun damage
Hannah has very dry skin that is easily irritated. She is starting to invest in skincare for aging as she notices that her skin is starting to change a bit in texture, and with fine lines, dark spots.
Shop Manager, Director of Education & Content Management, Eden
Emma, 25
- Skin Type Oily/Combo
- Concern Hormonal Breakouts
Emma deals with breakouts mostly around the chin and cheek area. When curating a routine for herself, reducing and healing breakouts while evening out pigmentation is her target.
Brand Director & Asst. Buyer, Eden
Torri, 31
- Skin Type Normal & Easily Irritated
- Concern Preventative Care
Gentle cleansers and richer moisturizers are Torri's go-to. As her Eden Team encourages, she's started using chemical exfoliants in the past year, and gentle ones at that, sparingly - great to combat dullness. She's consistent with sun protection and at home facials with skincare devices to lift, sculpt, and allow for a deeper absorbtion of hydrating products.
About us
Real People, Real Skin
We love to share our skincare stories and the products we count on to help keep our skin healthy. We hope you find these real skin stories from real people more relatable than the air-brushed perfection we see all too often in the beauty industry. Remember there is always the Skincare Consultation form if you'd like our thoughts on what products may be right for your real skin.