Real Skin

Laura Federico, Goldie & Fia Federico-Rubin

  • Age 38, 5, 1
  • Skin Type Oily, Combination
  • Concern Hormonal skin, Children's sensitivities

Goldie and Fia have both had sensitive skin since birth. Daily moisturizing and avoidance of irritants are crucial. Staying on top of
all skincare ingredients makes a big difference for both girls. Keeping
both protected in the sun while taking care of their skin is a major
priority in the sunny months and protecting their skin from the dry cold is a wintertime goal. Laura is navigating hormonal shifts in her
skincare, looking for a combination of products that allows for a
flexible and low-maintenance routine.

About the Frederico-Rubins

The Federico-Rubin family is truly one of the coolest we know - our day is always brighter when these two visit the shop. Laura was raised in the Midwest but hadn't been back until recently, when she and her family (husband and daughter, Goldie) moved to Des Moines from Switzerland. The Federico-Rubin clan has lived in Brooklyn, Istanbul, and Geneva before introducing Goldie to the fun and overall chill vibes of the midwest.

Laura, Goldie, & Fia's Favorites

For Overall Self Care & Toddler Life

Resurfacing Glycolic Pads

Resurfacing Glycolic Pads

The Cream Cleansing Gel

The Cream Cleansing Gel

Baby Cheeks Blush Stick - Minette

Baby Cheeks Blush Stick - Minette

Baby & Kids Bum Cream

Baby & Kids Bum Cream

More Real Skin Stories

Owner, Eden

Hannah, 35

  • Skin Type Dry & easily Irritated
  • Concern hydration, Fine lines, & Sun damage

Hannah has very dry skin that is easily irritated. She is starting to invest in skincare for aging as she notices that her skin is starting to change a bit in texture, and with fine lines, dark spots.

Shop Manager, Director of Education & Content Management, Eden

Emma, 25

  • Skin Type Oily/Combo
  • Concern Hormonal Breakouts

Emma deals with breakouts mostly around the chin and cheek area. When curating a routine for herself, reducing and healing breakouts while evening out pigmentation is her target.

Master of skin routines, Eden

Joshua, 34

  • Skin Type Oily
  • Concern Texture & Balanced hydration

Joshua describes his skin as oily to oily predominate combo. Teen years riddled with “trying all the things” resulted in heavily textured skin and post acne hyper-pigmentation. He has extremely resilient thick skin and has been using heavy actives and strong forms of exfoliation to balance and keep his skin clear and bright.

Brand Director & Asst. Buyer, Eden

Torri, 31

  • Skin Type Normal & Easily Irritated
  • Concern Preventative Care

Gentle cleansers and richer moisturizers are Torri's go-to. As her Eden Team encourages, she's started using chemical exfoliants in the past year, and gentle ones at that, sparingly - great to combat dullness. She's consistent with sun protection and at home facials with skincare devices to lift, sculpt, and allow for a deeper absorbtion of hydrating products.

Co-Owner of Lucky Lotus, pT Bicycle mechanic

Souriyno, 32

  • Skin Type Combination
  • Concern Acne, Body dryness/ sensitivity

Souriyno has truly combination skin with bouts of dryness and bouts of oiliness. With some occasional acne, Souriyno mostly attributes breakouts to stress, major shifts in diet, or changes to his skincare routine (his skin is sensitive to new products).

Biotechnology Sales Executive

Cassandra, 44

  • Skin Type Oily
  • Concern Aging & Breakouts

Casey has normal to oily skin that is prone to hormonal and stress-related breakouts. Casey has some beautiful signs of aging that she chalks up to "years of neglecting to incorporate sunscreen".

Co-Owner of Grateful Chef & Writer, rowing athlete, Home lending vp

John, 52 & Andrea, 49

  • Skin type Combination/John & Normal/Andrea
  • Concern Sun Damage, Sensitive Skin, Fine Lines

Andrea has normal skin that is easily irritated with product changes. As she approaches 50, her focus has shifted to daily skincare routines focused on refining texture as fine lines and dark spots become more prevalent. 

John has combination skin that gets fairly dry in the winter months. His skin burns easily in the sun. Sun damage over the years led to having minor basal cells removed with scarring as a result. John is prone to razor burn irritation.

Artists & Business Owners

Amy, 51 & Dan, 53

  • Skin Type Dry
  • Concern Rosacea & Hydration

Amy has been diagnosed with rosacea and cystic acne in the past but hasn't had any flair ups with either in quite some time. These two perfectly represent the skincare needs of someone who wants simple, easy and effective - less is more.


Real Skin Stories

We selected a diverse group of Eden customers to share their skincare stories and what products they count on to help keep their skin healthy. Our hope is that these real skin stories from real people feel more relatable than the air-brushed perfection we see all too often in the beauty industry.  Remember there is always the Skincare Consultation form if you'd like our thoughts on what products may be right for your real skin.